Social media platform, Twitter, has placed a ban on political adverts, saying "political message should be earned not bought".
The policy will come into effect on November 22, just weeks before the United Kingdom goes to the polls in a general election on December 12.
The new policy is a stark contrast to that of Facebook, which is grappling with increasingly vocal critics of its hands-off political advertising policy ― the site refuses to fact-check claims made by politicians except in extreme cases. But the change doesn't affect what users can tweet and share on their own, meaning it may not have much impact on widely followed accounts including President Trump, whose tweets already reach more than 66 million users each day.
In a Tweetsorm posted Wednesday afternoon, Dorsey spelled out the rationale behind his company's decision.
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"Internet political ads present entirely new challenges to civic discourse: machine learning-based optimisation of messaging and micro-targeting, unchecked misleading information, and deep fakes all at increasing velocity, sophistication, and overwhelming scale".
The majority of money spent on political advertising in the US goes to television ads.
"Paying for reach removes that decision, forcing highly optimised and targeted political messages on people. We believe this decision should not be compromised by money".
"This isn't about free expression". Ads in support of voter registration, for instance, will still be allowed. And paying to increase the reach of political speech has significant ramifications that today's democratic infrastructure may not be prepared to handle.