Only the person who posted that photo will actually see the number of likes.
Users will still be able to see likes on their own posts, but not on others'.
Instagram acknowledged the fact that "influencers" could be adversely affected by the change since they often partner with brands who pay them based on engagement on their posts. Users can then click to see only a list of accounts that have liked the post.
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Like counts will be disappearing from Instagram all over the world starting this week: The Facebook-owned photo sharing service is extending its test of hiding like counts to all of its territories, Techcrunch was first to report Thursday morning.
Instagram has announced that it's started testing hiding like counts for users worldwide.
Instagram beforehand said the transfer is created to shift the point of hobby a ways flung from making Instagram feel "adore a contest" the build aside customers compete to gaze how many likes they'll rack up. According to CEO Adam Mosseri, the testing comes from a desire to protect the health and well-being of users, given many associate feelings of self-worth with their Instagram. "We are running a limited test where like, reaction, and video view counts are made private across Facebook", a Facebook spokesperson said at the time. Likes can be given by a user if they press the heart on the bottom left of the post.
So now we come to the question that is on the minds of many users since the photo-sharing platform chose to start hiding likes. However, since the numbers are only visible to them, there's no longer a need to buy likes. I think this will help make IG a more relaxed space with less pressure to show how popular one can be and turn the attention back to good content and genuine interaction.