Baby Yoda's continued dominance over the internet has spurred an online petition calling for the beloved Star Wars character to have an emoji of its own. Disney somehow failed to anticipate the amount of fawning the character would get and doesn't have truckloads of merchandise available.
Amid full-on Baby Yoda mania, the web was utterly bought out by memes, mash-up videos and fan created art featuring the little green, big-eared alien.
Your kid may not cry because they didn't get a Baby Yoda this Christmas, but that doesn't mean they won't cry at all.
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However, I'm here to argue that keeping Baby Yoda's role in The Mandalorian a secret wasn't a massive marketing mistake for Disney.
The Mississippi Department of Transportation posted a photo on Twitter of a recent LED billboard that references Baby Yoda and encourages drivers to buckle up. We had not opened up two Star Wars Lands, we had not launched Disney+. Your neighbors love Baby Yoda.
It seems his fellow Star Warriors concur, posting responses of "Baby Yoda brings happiness to everyone no matter who they are" and "Baby Yoda would fit in any conversation". To be fair, Disney DID release some apparel with the young Yoda-like creature on it. FUNKO will have some Baby Yoda figurines next year as well for around $12.99. Well, I hope you like when great things mash-up with other great things, because Chris Evans' Knives Out sweater has found Baby Yoda.
This image provided by Disney Plus shows a scene from "The Mandalorian".