As for completely new televisions, the new LG RX rollable TV can now unfurl itself from the ceiling. Philips does: it's been producing high performance OLED TVs for years, routinely earning high marks for picture quality and performance. Like other C-Series TVs, it only has an input delay of 13 ms in some modes, supports variable refresh rates via Nvidia G-Sync and AMD FreeSync, can update at 4K with up to 120 Hz and supports the HDR Gaming Interest Group HGiG mode, HGiG is a new standard that is meant to ensure optimal HDR settings when playing certain games, whereby the game companies are involved in the definition of the settings. They're also compatible with Apple AirPlay 2 and HomeKit.
So while Apple won't be at CES in the same vein as rivals from Samsung and LG, launching a slew of new devices, it will be present in a way it hasn't been for years. The new sets cover new sizes, a more accommodating 65-inch and a nuanced 77-inch, bringing a bit more variety to the table; albeit only two inches in one case.
For the price, Sony hasn't announced the pricing of the above TV models yet.
Featuring a new Frame Tweeter that vibrates the 85-inch frame of the TV to emit sound straight from the screen. Perhaps more importantly for the consumer these are all going to be the first sets badged and certified with the official 8K UHD logo unveiled by the Consumer Technology Association (CTA) a year ago.
With high picture quality and newly added gaming features, LG says its 2020 TVs are also ideal for serious gamers.
As you can see the chassis is pretty thin, too, especially at the edges of the panel.
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Sony will offer its own 48-inch OLED TV in 2020, competing with LG to build an ultra high-end set for folks who don't want a screen as the dominate feature of their living room. The smoothness and responsiveness of controlling the onscreen action has to be experienced to be believed. HGiG is a body made up of companies from the game and display industries that develops standards to improve the HDR gaming experience for consumers.
The company is also touting a sports-centric features, including Sports Alert - which helps users "keep track of their favourite teams and schedules and notifying them as soon as a team scores".
Sports fans can also benefit from enhanced sound.
As for the price, LG says the TV will cost in the region of $60,000.
With a winning combination of sleek design, premium inbuilt audio and great picture quality, LG'S CX series looks like an exciting addition to a competitive market.