No one was expecting Sony's progress towards mobility especially at the time when the competition in the consumer electronics segment has hotter up.
"This prototype embodies our contribution to the future of mobility", Sony CEO Kenichiro Yoshida said.
Since building an electric vehicle, in theory, isn't as complex or requires concentrated expertise like the process which involves building an ICE-powered auto, electric mobility has the potential to democratise the process of building automobiles. Sony is looking for more sales, and more respect, for the automotive technology it has. That faster than the 3.4 seconds achievable in the Telsa 3, to which the Vision-S sedan is being compared. Specifically, he talked about the imaging and sensing technologies that Sony has developed and could one day be used by vehicle manufacturers for their upcoming high-tech rides. Case in point: the organisation announced a concept vehicle named the Vision S during its CES 2020 press conference overnight.
Other than the above details, little is known about the Sony Vision S, least of all whether Sony has the intention to put it into mass production. The sensors detect and recognise people and objects inside and outside the auto.
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Its media system includes the panoramic-wide display that covers the dashboard, a display for each rear seat on the back of the front seat's headrest, as well as individual speakers embedded in each headrest. However, all its showcased features will surely make their way in our cars sooner rather than later.
So real that Sony worked with Magna Steyr to engineer the prototype EV.
"[It's] what we can do with cars as Sony". A 360-degree audio system, for which loudspeakers have been installed in each seat, is a special feature.
In terms of adaptability, Sony's "software-oriented design" is meant to provide over-the-air updates, a personalized user interface for each driver and a flexible automotive platform that can also be used with SUVs and vans.